Professional Experience

Vice President and Executive Manager                            05/1997 to 12/2013
Riverside, CA

 

Top 200 Volume Ford Franchise with Annual Sales of $100,000,000 & 200 Employees

 

  • Introduced benchmarks to measure performance of all aspects of the dealership's operation which dramatically increased profitability.

  • Recruited and trained a staff of over 200 including key management staff and support personnel for sales & finance, service, parts, rental, body shop and legal departments; evaluate individual and overall performance and devise and implement training processes for each department.

  • Facilitated an environment of mutual trust and respect and demanded the highest ethical standards.

  • Designed and implemented proactive legal compliance courses.

 

Owner and Executive Manager                                         12/2003 to 06/2007
Riverside, CA

                                                                                                             

Startup Nissan Franchise with Annual Sales of $50,000,000 & 45 Employees 

 

  • Obtained franchise from Nissan, purchased land and built new $10,000,000 facility.

  • Introduced benchmarks to measure performance of all aspects of the dealership’s operation which lead to $1 million profit in first year of operation.

  • Designed and implemented proactive legal compliance courses.

 

General Sales Manager                                                     10/1991 to 05/1997
Norco, CA

 

Top 200 Volume Ford Franchise with Annual Sales of $60,000,000 & 120 Employees

 

  • Introduced benchmarks to measure performance of all aspects of the dealerships operation returning dealership to profitability and doubled retail sales within one year.

  • Assisted sales and finance managers in planning objectives and strategies to achieve sales and profit goals.

  • Responsible for hiring and monitoring performance of department managers.

  • Designed and implemented proactive legal compliance courses.

  • Developed sales training and product knowledge curriculum and conducted daily classes.

 

General Sales Manager                                                    02/1985 to 12/1991
Colton, CA

 

Ford/Isuzu Franchise with Annual Sales of $30,000,000 & 100 Employees

 

  • Directly responsible for 45 member sales department.

  • Recruit, hire and train staff and evaluate individual and overall performance.

  • Developed and implemented goals and forecasts.

  • Facilitated daily sales meetings and one-on-one sales staff training.

  • Delivered regular presentations on products and services.

 

General Manager                                                                01/1982 to 02/1985
Grants Pass, OR                                                                                                           

Chrysler/Jeep/Dodge Franchise with Annual Sales of $20,000,000 & 75 Employees  

 

  • Directly responsible for profitability, sales and service for dealership.

  • Recruit, hire and train staff.

  • Introduced benchmarks to measure performance of all aspects of the dealerships operation.

                                                                                                               

Executive Manager                                                             01/1977 to 01/1982
Medford, OR

 

Regional Advertising and PR Firm Specializing in Auto Dealer Advertising  

 

  • Designed and implemented advertising plans for regional auto dealership consolidator.

  • Assisted client corporations to develop effective marketing plans.

  • Conducted market research for clients and analyzed qualitative data gained from that research.

  • Consulted with local, state and congressional candidates and school districts concerning elections.